I scream, you scream, we all scream for ice cream.
Yes, the 1927 song is now a reality as Cadbury is touring the country offering free Flake 99 ice creams for anyone who can make enough noise.
You have to scream into their iScream machine and if it reaches high enough on the scream-o-meter, you get a free cone with a delicious Flake on top, of course.
Its all to celebrate the 99th birthday of the chocolate bar used in the 99.
The Cadbury Flake was developed in 1920, after a Cadbury employee noticed the chocolate falling off the production line created a stream of delicate, crumbly and delicious folded chocolate during the chocolate making process.
Cadbury Flake 99s were created shortly after using a smaller version of the classic Cadbury Flake as the perfect accompaniment to an ice-cream and the iconic British summer treat was born.
The iScream machine will tour seaside locations this summer.
The machine starts in Brighton today and will be in Weston-Super-Mare this weekend, with more locations to be decided – so keep an eye out in your town.
Seana Fitzgerald, Junior Brand Manager at Cadbury, says: We are very excited to announce the tour of this exciting I-Scream machine to celebrate 99 years of Cadbury Flake.
This intense chocolatey bar has been a staple favourite for almost 100 years due to a secret in the chocolate process that no other brand has managed to crack; Cadbury Flake 99s can withstand the heat and maintain Read More – Source