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Iconic Labs updates on Greencastle bid for JOE media brand

Iconic Labs PLC (LON:ICON) has updated on its support for a bid by Greencastle Capital to acquire Maximum Media Limited and for the assets of Joe Media Limited, the owner of the JOE social media publishing brand.

In an announcement after Fridays close, the media technology group said following its initial announcement of the bid on June 16 Greencastle is in “continued discussions” with Joe Media and should the bid be successful it will enter a management services agreement with Greencastle to manage the JOE assets.

READ: Iconic Labs surges as it inks new GSN marketing deal

The company said it will update the market when there are further developments.

Meanwhile, Iconic said its planned acquisition of Social Alchemist, which was planned to complete in the first quarter of 2020, has been delayed by the coronavirus pandemic and that it is in talks to renegotiate the terms of the agreement to provide “maximum flexibility”.

The group said it is now in final negotiations to complete and agreement for the licence and management of the distribution services of Social Alchemist, and will no longer need to acquire the business, although the agreement will result in the same economic benefit that an acquisition would have provided without the need to deploy capital.

Iconic added that a deal announced in July 2019 worth up to £1mln to provide marketing and consultancy services has not yet been completed and cash constraints of the client partly caused by the pandemic meant the deal was “likely to be materially different than originally agreed”.

Elsewhere, the firm said Medium Channel Media Limited (MCM), in which it owns a 24% stake, has said its agreement to acquire student culture publisher The Tab has lapsed due to the conditions of the agreement having not been met.

Iconic said MCM is looking at other potential opportunities, although it added that a £150,000 loan provided tRead More – Source

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