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CentralNic expands monetisation segment with Codewise acquisition

CentralNic Group PLC (LON:CNIC) said it has agreed to acquire two businesses, Zeropark and Voluum known collectively as Codewise, for US$36mln (£28mln) in a move it says will expand its monetisation segment.

In an announcement after the close on Thursday, the internet domain name specialist said the Codewise companies provide services to domain name owners and website operators so that they can generate recurring income from the monetisation of traffic to their websites, as well as tools for online marketers to acquire traffic and customers and to manage and optimise their online marketing activities.

WATCH: CentralNic delivers record growth with revenue up 124% over first half of last year

More specifically, Zeropark is an ad exchange platform offering real-time-bidding solutions, connecting marketers with domain investors and publishers via its marketplace, while Voluum is a software-as-a-service (SaaS) online marketing management suite for businesses and brands, enabling online ad analytics, tracking, and media buying, using artificial intelligence-powered optimisation.

CentralNic said the acquisition will help it build market share and is expected to be “significantly earnings enhancing with immediate effect”.

“Codewise is a leading competitor to CentralNic's Team Internet business and the acquisition substantially increases CentralNic's market share in this attractive sector and considerably broadens its network of domain investor customers, monetisation partners and publishers”, the company said in a statement.

To help finance the acquisition, CentralNic said in a separate announcement on Friday morning that it has successfully raised £30mRead More – Source

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